Friday, 24 September 2010

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Dear Friend,

As you might be aware Kerala Tourism's global electronic campaign, "Your moment is waiting", debuted at a red carpet event on Tuesday 21 September, at The Saatchi Gallery, London. The high-profile event was attended by Sir Richard Branson, Sir Paul McCartney, Lord Swaraj Paul, Kate Winslet, Kevin Peterson, Hugh Grant, David and Victoria Beckham, Anoushka Shankar, Dev Patel, Gary Lineker, Jamie Dornan, Sadie Frost, Simon Le Bon, Valerie Vaz MP, Christine Ijeoma Ohuruogu, Dougray Scott, Liam Gallagher and Laxmi and Usha Mittal.

Showcasing Kerala as a leading destination for wellness and cultural experiences, the film woos the global market to make the state a 'must visit' destination for travellers around the world. It is a key departure from the usual product-specific campaigns associated with tourism boards and targets the evolved experiential traveller.

Facets, Advanced teeth and face care home ,Kochi, Kerala takes immense pleasure to be a part of this campaign. Our clients based in the UK has appreciated 

our effort to promote medical travelers to Kerala. Health Travelers  of both sector Medical travel or Dental travel are Hugely benefited by selecting Kerala as their choice for Dental Travel

Following the premiere in London, the Kerala Tourism film will hit cinemas in the UK screening 'Eat Pray Love'. 'Eat Pray Love' is today a major film based on the runaway bestseller and stars Julia Roberts. 

The film premiere is part of an integrated campaign kicking off in the UK incorporating advertising, public relations activity and social media components. In what is deemed to be another first for a destination board, Kerala Tourism is also targeting iPad users with an in-application advertising campaign. The Click-to-Interactive video format will make it more engaging and compelling for the audiences.

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